Business Intelligence The use of business intelligence is increasingly more important in the day to day use of technology by consumers, businesses, and organizations. The ability to capture consumer trends is priceless from a revenue and profit stand point. The business that recognizes this benefit will stay ahead in their current markets. These processes enable businesses to continue to capture a larger market share for the benefit of the organization and corporate shareholder. The companies that fail to recognize the importance of this emerging technology will fail to lead the way in their markets. The business, corporations, and organizations that capitalize on technology from cellphone and web based systems will remain intact. The …show more content…
There is research that supports that impact of business intelligence that contributes to the development of the current internet based technology (Jeremić, 2014, p. 213). The ability for a business to utilize the internet allows shareholders to benefit from the information gathered with creating transparency for the business collecting information (p. 213). The ease of access of information allows business and consumers to validate data with relatively simple means by the use of business intelligence (p. 213). This transparency allows for businesses to build a reputation that derives for the published data for the consumer. The consumers ease of access to web based and technology helps to build consumer confidence in the business that provides the information accurately. Next, this discussion will explore the competitiveness that is fostered in business by the use of business …show more content…
The increase in the sales volume for businesses that continue to expand are a result of stable market (BĂCANU, 2015, p. 119). The increase in sales and volume occur from the expansion into new markets for a company that has the ability to stand out from the competition, decrease expenses, and provide a competitive price for the consumer (p. 120). The price of a particular product or service with similar feature is the determining factor for consumers that make the choice to purchase products utilizing a web based system (p. 120). The growth of an organization will depend on the ability of the businesses to enhance the of image that results in more consumers that demand products or