INTRODUCTION Quiznos is a franchised fast-food restaurant which originated in Denver, Colorado, USA . It was found by Jimmy Lambatos in 1981 and sold to Richard and Rick Schaden in 1991 when it grew to nearly 5,000 restaurants. The franchise specializes in preparing toasted submarine sandwiches, and it is the second largest submarine sandwich chain restaurant in the North America, first being Subway . Today, Quiznos has around 1,500 domestic locations and about 600 international locations. The food chain restaurant has suffered a major downfall from its peak in 2007 when more than 5,000 restaurant were active at the time, in the year 2014 alone, Quiznos closed 439 restaurants in USA alone. The company underwent bankrupt on 14th March 2014 and emerged from it on 30th July 2014 when its depts reduced to around 400 million dollars. Since July, many changes have been introduced to the company, starting from rounds of layoffs and resignations, choosing the new menu, reconstructing the IT centre and supply demand, and perphaps most importantly, the new CEO was announced, Doug Pendergast. Even though the company has undergone drastic changes in just the few past moths, some franchisees say that it is …show more content…
Furthermore, it focuses on obtaining the old customers as well as the attracting the new ones. Today, most popular form of marketing are the advertisements on television, radio, billboards and of course the internet. The important fact about advertisement is to know to which extend can they be informative and persuasive equally. This is because people are bombarded each day with hundreds of different advertisements. A successful advertisement needs to stand out and attract the people, however, the majority of the advertisements today, to the exact opposite. In the case of Quiznos, there will be an explanation of the most realistic and probable ways of promotion