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Quiznos Mission Statement

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1. Quiznos is a submarine sandwich company that originated in Denver, Colorado in 1981. The company says that they “believe that food should taste great and that we should use only the highest quality ingredients to create your perfect lunch” (WE’RE BOLD). The company was founded as a privately held company and grew to more than 5,000 locations by 2007, but since then Quiznos has struggled. Jimmy Lambatos, a chef, and Todd Disner, a restaurateur, created Quiznos. Lambatos created the popular product of a submarine sandwich running through a conveyor belt toaster that added crunch that the customers would love.

The company was bought out by one of its franchise locations owner, Rick Schaden, who then expanded the company significantly and sold franchise rights by the thousands. After this, there has been a constant battle between Quiznos franchises and the company that accused the chain of selling rights to too many locations, and then demanding that the franchises buy supplies from the company at prices that made them destined to fail. Schaden was the one who made it mandatory for the franchises to purchase all of their supplies, ranging from cold cuts to background music CDs, from the company …show more content…

Quiznos mission statement is, “To be a leader in quick service restaurants by serving the best sandwiches and products in and around sandwiches in the marketplace… One successful restaurant and one successful wowed customer at a time” (Mayer). This mission statement does not address how they plan to be so successful and it does not what the organization does (Dunn, 2010). For the purpose of surviving, it would be beneficial for Quiznos to edit its mission statement to further address its franchise locations and prices. If Quiznos employees are working with the appropriate mission, then the employees’ goal could become more specific on how to make the company

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