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REI Philosophy

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REI is an organization that leverages its social and environmental stewardship to attract and retain top employees. REI also use social media to communicate its organizational culture to employees, co-op members, and potential new hires. Self-Reflection in the case of REI can interplay with a person professional experience. REI philosophy can support or disconnect with others leadership style. This organization could be a great model for others to learn from. Recreational Equipment Inc. is a co-op company that started in 1938 (REI Overview, 2018). Recreational Equipment Inc. is now the nation’s largest consumer co-op. REI is known for its specialty outdoor gear and apparel. They are also known for selling top name brand camping climbing cycling …show more content…

leverages its social and environmental stewardship to attract and retain top employees by giving its employees what they call a “Yay day”. This day is a paid day for employees to have off, to go outdoors and participate in company related activities with company product. This not only allows the employees to possibly enjoy themselves, it also allows them to have hands on knowledge of the company products upon addressing customers in an attempt to sell or advertise products (Bethel University, 2017). Recreational Equipment Inc. also uses social media to share pictures of things like pictures of their “yay day”. This type of display helps their employees to provide the company with wide range marketing exposure. This exposure helps to captivate the attention of more job seekers and more customer attention to the company (Bethel University, 2017). How Recreational Equipment Inc. conducts business with their employees and customers definitely can have a major effect on how others view their professional experience with other companies. Based on Recreational Equipment Inc. hands on approach and the many benefits they offer to their employees, some people may feel other companies does not display a great employee-friendly like that of Recreational Equipment Inc. (Bethel University,

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REI, better known as Recreational Equipment is a company that sells sporting goods, outdoor gear and apparel. The company was founded in 1938 by Mary Lloyd Anderson, and has been a co-op since the beginning. Being a co-op has allowed REI to focus on the long-term interests of not just themselves, but their members and customers as well. (rei.com overview, 2018) The company operates 154 stores in 36 states in America, but also receives income from purchases made via magazine and online.

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