Do you believe Australian media reflects racist values and beliefs in sport? Good morning to everyone at the Cultural Identity and Sport Conference, my name is Teana Pass. Today I will be discussing how the attitudes and values surrounding racial differences in sport is reflected by the media. Australia’s media supports the Australian attitudes, values and beliefs through stopping racism, supporting equality and mateship.
Through the Australian media, the idea of racism is challenged. Australia has developed many organisations that help the Aboriginal community; these campaigns are aimed to empower Australians to counter racial prejudice and discrimination.”The campaign invites organisations across the country to pledge their support in combating racism, to date about 300 organisations have answered the call” quoted by, human rights, Australian sport and racial vilification. These thriving organisations represent Australia’s intolerance towards racism
…show more content…
The Australian newspaper ‘The Herald Sun’ covered Cathy Freeman after she won gold in the 2000 Sydney Olympics. The cover consists of a photograph of Freeman, which was clearly taken after her win. Freeman is shown cheering while holding the Australian flag. In another photograph, she is holding both the Australian and Aboriginal flag, which represents her desire for unity and equality between the two. At the bottom of the page, an eye catching title reading ‘Cathy’s courage’ reflects her courage to have competed in the Olympics. This is due to Freeman‘s experiences with numerous accounts of racial discrimination during and after the Olympics. The title reflects the slow but steady change in Australian media to promote equality. This reflects true Australian identity. The Australian media supports equality in sport by covering a variety of cases in sport no matter what the