Rad Coffee has a very unique standpoint being a specialty coffee shop. They have interesting visual appealing drinks with a well decorated shop that has already gained some online media attention. This great potential for online marketing Rad Coffee is large because they can gain followers simply from posting pictures of their unique looking drinks and shop. These unique and fun drinks can spread on the internet on social sites such as Facebook, Instagram, Twitter, Tumblr, and Pinterest. These sites serve as marketing by circulating their product and getting their new name out there. The target audience for Rad Coffee is millennials who all have their favorite social media outlet so Rad Coffee must utilize all sites as a way to reach as many …show more content…
The social media chair will a create a separate board for each holiday. These holidays will include, New Year's, Super Bowl Sunday, Chinese New Year, Valentine's Day, Saint Patricks Day, Easter, Mother's Day, Memorial Day, Father’s Day, Independence Day, Labor Day, Halloween, Election Day, Veterans Day, Thanksgiving, and Christmas. Three weeks before the holiday, except for Halloween, Thanksgiving, and Christmas which will be four weeks before , Rad Coffee will post to that holiday’s board. Photos and ideas that link Rad Coffee to the holiday will be posted. Since Rad Coffee is punk many of the posts will be how to incorporate a punk theme to that holiday, Rad Coffee will also link coffee to the holidays. The goal is that seeing these post will convince consumers to go to Rad Coffee during these holidays or use their products to enhance their holidays at home. Using Christmas as an example, Rad Coffee can post a variety of photos including; their winter themed drinks, the festive decorations in their coffee shop, a cookie recipe that would pair well with their coffee, Christmas decorations that are punk themed, people drinking their coffee while decorating their house or a DIY project to make your coffee mug look like Santa. Relating their coffee to a specific holiday will make customers want to recreate what they saw on Rad Coffee’s pinterest