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Raising Canes Essay

803 Words4 Pages

Logan Toot
Mrs schwender
Honors Language Arts
Feb/28/2023
Raising Cane's Branding strategies
Raising Canes has become a very popular fast food restaurant since its opening in 1996. Raising canes started with many competitors like Chick fil a and KFC. Through its use of branding strategies, Raising Cane's influences consumers to purchase their products using Emotional appeal, celebrity endorsements, partnerships, and a recognizable logo. Throughout the years Canes has found a way to market to all different types of people, and become one of the most successful fast food chicken restaurants in the U.S.
One branding strategy that Raising Caneś uses is Emotional appeal. The impact of this on the consumer is to make them feel good about themselves …show more content…

The impact this has on consumers is the color scheme, they use specific colors to get people's attention. Raising cane's iconic logo with the red and yellow colors with the big word CANES in the middle of it. Nomatter where you see it on the road, on a website, or in a commercial, those colors will always catch your eye (RaisingCanes.com). Canes uses those colors because they know that red and yellow will grab a person's attention. If people are on the road and see those colors it triggers something in the brain that allows the person to feel happy and warm inside. Which might alter their options for lunch. Something that canes has always done is use cool fun sayings in the drive through. One of the famous phrase that they say is¨hey hey hey want some chicken today?¨(Jozirichard) These make the experience for the customer more enjoyable and fun as they are ordering their …show more content…

Home Page | Raising Cane's. (n.d.). Retrieved February 17, 2023, from https://raisingcanes.com/home/ Raising cane's teams up with Snoop Dogg, Shaq, NFL stars to celebrate graduating seniors nationwide. RestaurantNews.com. (2020, May 13). Retrieved February 21, 2023, from https://www.restaurantnews.com/raising-canes-teams-up-with-snoop-dogg-shaq-nfl-stars-to-celebrate-graduating-seniors-nationwide-051320/ Raising canes-merged - for a project. - Samantha Bukowski general information restaurant chain. Studocu. (n.d.). Retrieved February 21, 2023, from https://www.studocu.com/en-us/document/saint-xavier-university/introduction-to-marketing/raising-canes-merged-for-a-project/30398154

Doughman, E. (2022, August 1). Joey Chestnut Shatters chicken finger world record. WATTPoultry. Retrieved February 22, 2023, from https://www.wattagnet.com/blogs/51-poultry-tech-trends/post/45553-joey-chestnut-shatters-chicken-finger-world-record
Raising Canes drive thru sayings flashcards | quizlet. (n.d.). Retrieved February 22, 2023, from https://quizlet.com/562766479/raising-canes-drive-thru-sayings-flash-cards/
YouTube. (2012, February 10). Raising Cane's chicken fingers commercial - moment of truth 2012. YouTube. Retrieved February 22, 2023, from

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