Google is heavily investing in artificial intelligence and RankBrain will become the most important factor in SEO ranking scale. RankBrain is powered by deep machine learning. It gets its behavior modified with the environment and the lessons, it learns on the way with the gathered data. The artificial intelligence along with Google Cloud machine learning services is going to change SEO optimization process in 2018. It will go along with RankBrain as it continues to gain confidence and power. This will affect the ranking scale.
Google is by far the best provider of search results than any other search engine, although, it has been constantly trying to improvise the access of its algorithm, so that its site quality and the user experience remains
…show more content…
It must display in clearer terms whatever it wants to say. That means it should neither be a small one nor large one. The large one will also take time to upload, so, it should be avoided. Here, again Lunapic.com image editor will help.
Compress the Image
The image compression reduces the size (in byte) of a graphic file, but it never compromises with the quality of the image. This also helps in reducing the uploading or downloading time of that graphic file. There are several different formats available for image compression. The most common ones are the JPEG format and the GIF format. The JPEG method is used for photographs, while the GIF format is used for other images. PNG format is also being given preference on GIF format. Google gives great importance to the site speed, so compression is a must operation.
Text on the Image
The image must have a line or two textual content that explains the image. Lunapic.com can also help you edit the image.
Flickr is an image editor as well as video editor. It is available on Google Play Store. It lets you access, upload, edit, organize and share your images and videos. It has very large
…show more content…
Using multimedia platforms to inform and entertain people also can create a much better user experience while producing highly unique content that search engines like Google and Bing greatly prefer and favor. A blog post with multimedia as well as a website with multimedia create a unique level of quality that will make them stand apart from competitors and improves their rankings. They also stand a much greater chance of being shared on social media channels and going viral.
Conclusion
When high quality media sites like Twitter, LinkedIn, Facebook and others show a lot of linking activity to a video produced and published on a website, Google and Bing will assess that site more highly and give it a better score and ranking on search engines. So, the strong content and powerful image/video will rule the coming days.
Artificial Intelligence powered RankBrain and the powerful Virtual Assistant will play a major role in 2018. The query formulation will be based on user’s question and RankBrain will provide high quality answer as per