Rei's Business Model Analysis

REI.

One of the prime aspects of REI’s business model is that it operates as a co-op with members. Co-op members are inclined to shop at REI, since the brand creates a sense of community. REI extends their community feel by paying members annual dividend on qualified purchases. REI members also receive special in-store product and service savings. REI also offers a private brand REI MasterCard with a 5% cash back reward on REI purchases. New card members also receive a $100 REI gift card when they sign up (“Cardmember Benefits”, 2015).

REI offers customers the opportunity to sign up for their Gearmail email marketing flyer, which grants enrolled customers up to 15% discounts on select items. The email flyer also provides information on upcoming product sales, REI events, as well as gear and product information.

As a leader in outdoor activities, REI provides customers and website visitors with a wealth of information on outdoor activities, including hiking and backpacking. Expert advice serves to market the outdoor experience by making it accessible to everyone. Each REI store stands as a monument to the great outdoors, and includes climbing walls and

The DCEM program utilizes social media to connect with customers through direct marketing, digital marketing, mobile devices and personalized email campaigns. Cabela’s encourages customers the to sign up for the Cabela’s Email newsletter, which contains “deals, news, sneak previews, and top-rated products, e-mail only specials, and more” (“Cabela’s E-Mail Sign-Up”, 2015). Cabela’s publishes the Cabela’s Outfitter Journal Magazine six times per year. The magazine provides outdoor enthusiasts, including campers, helpful information to maximize their time outdoors. The company also produces several online and television magazine programs aimed at the outdoor enthusiast (“Our History”,