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Research Paper On Behind The Beanie Baby Craze Of The 90s

1544 Words7 Pages

Behind the Stitch: Unravelling the Beanie Baby Craze of the ‘90s In the late ‘90s, the mere mention of names like “Princess,” “Ringo,” and “Bones” would spark a frenzy in our consumer culture. What seems like a list of random names has become the pulse of one of the biggest fads of the decade. Back then, H. Ty Warner, founder of Ty Inc., looked to create an affordable and irresistibly cute stuffed animal. Instead, these plush toys embody both the innocence of childhood joy and the complexities of adult obsession. Through an exploration of consumerism and commodity fetishism, we see the vision for an affordable and endearing stuffed animal turn into something much darker. The Beanie Baby craze of the ‘90s captivated a generation through a perfect …show more content…

The success of Beanie Babies during the era can be attributed to a few trends. Mainly it was due to the societal and cultural trend of the rise in consumerism and fascination with pop culture. Beanie Babies have both become a popular toy and cultural phenomenon with people enjoying the trill of collecting and trading with implications for financial gain. There also is the consideration of their collectability for an affordable price. With deliberate limited production of these plushes, their scarcity factor made them exclusive items worth seeking out. At such a cheap retail price as well, the resale return is exponentially beneficial. The resale component is also one of the biggest driving factors. With the rise of secondary online markets, it gave people another opportunity to get their hands on these exclusive toys, creating a second layer of excitement and contributing to the perception of Beanie Babies as a valuable commodity. Today, this trend has prevailed in certain ways. Beanie Babies were the precursor to things such as crypto and NFTs that saw the same kind of dramatic investment bubble

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