Research Paper On Cango

As a newer, yet dynamic company, CanGo had found the ability to function in the highly dynamic and competitive online retail market and the online gaming platforms/markets. This section of the research paper will focus on describing the market analysis and research that concerns the areas of online shopping and online gaming as well as the size of their markets. Potential areas of consideration are the size of the market, the different market trends, and potentials as well as the demographics we may be focusing on. CanGo is a company in which has several potential strengths that can aid them in securing economies of scale from the global transactions. Firstly, the company has become has secured adequate entrenchment in the online gaming and

The online retail market, including the one of CanGo, has achieved an increased growth of about 18% during the years of 2009 thru 2012. Conventional retail store sales grew at a rate of 1.3% during the same timeframe. Although the United Kingdom appears the leading nation in online business sales, the market shares in the United States makes it the second leading nation as the online business sales are notably high. For example, the United States were able to see roughly $186,942,000 in internet sales in the 2012 alone keeping in mind that this value only accounted for about 6.5% of the aggregate retail sales volume that was recorded across the nation at that time. The average online consumers are believed to be individuals whom have average levels of literacy and a steady source of income. Thanks to the rapid growth in the online retail sites as well as the mobile devices, the online shopping markets have gained significant support. According to Best et al, “57.2% of the American Population has satisfactory access to the internet [and roughly 33.6% of the population has some sort of subscription to mobile internet as well]”