In 1880 a young bank clerk, George Eastman, founded a company to manufacture photographic dry plates in Rochester, New York. George Eastman did research so he could bring about a simpler way to take photos. He obtained financing and set about to reach his goal. In 1883, he made a breakthrough with his creation of rolled film which would allow for multiple pictures. This rolled film allowed for one loading of the roll and 100 pictures to be taken. After creation of the rolled film he developed a way for a small box to have a push button that could allow for the pictures to be engaged immediately. These little boxes were pre-loaded with the rolled film and they were given instructions to send the film in when they needed it to be developed. This was known as the first Kodak camera. The consumer would send the whole camera to the Eastman Company in Rochester for developing, printing, and reloading at a low cost …show more content…
He wanted to achieve this goal before he marketed his products internationally. He was passionate about meeting consumer desires and going international. By 1900 he created a smaller camera that could be purchased for $1 and it was called the Brownie (West). This was a business breakthrough and made photography accessible to the unprofessional consumers in mass. Kodak consider advertising as a top priority and this was a major budget item for the company and a keystone of George Eastman's business achievement. Kodak achieved its goal of making Kodak a household name while opposing brands failed to gain a permanent market share. Kodak featured magazine ads and poster advertising with what became a renowned icon, the Kodak Girl. Kodak was spending an impressive $750,000 annually on promotion by 1900 (Collins). "If it isn't an Eastman, it isn't a Kodak" became Kodak’s slogan in 1905 in that same year the extremely recognizable yellow box appeared as film packaging