Research Paper On Walt Disney World

Have you ever been somewhere and it hasn’t lived up to your expectations? Walt Disney World in Orlando, Florida attracts about 59 million people and 70% of people are satisfied with their magical experience. Their slogan, “The Happiest Place on Earth”, may not be living up to the guest’s expectations. Walt Disney World has had many situations that have affected them negatively, but now it has gotten out of hand. Disney has had guests that were not satisfied with their experience and this may be why. There have been many issues that have been drawing guests away from this fantasy land, including price increase and behavioral problems. With the increasing prices and the shocking guest behavior, it seems that Walt Disney World is not “The Happiest

According to an article from Chapman University, Dr. Stephanie Takaragawa, Ph.D. and cultural anthropologist writes, “Everywhere you go in the park is designed in a nostalgic, yet exciting atmosphere. From the sounds, smells, size, color, Disney continues to be successful at utilizing different expectations as they have created a place that people want to go to.” (Lee) .” This shows that since Disney continues to be successful, they are trying to put their money back into the park to create this experience for the guests. This means that if they keep putting more money into the park, then the park as a whole should be a more inviting and an enjoyable place to visit. This matters because with all of this factors into the amount of visitors they have and the amount of money they make. Though this exciting atmosphere is successful and is attracting guests, Disney is in it for the money and not the guest’s experiences. The Walt Disney World Company released an article by David Jefferson, Director of Public Affairs, and also Alexia Quadrani, Senior Vice President, they write, “Disney Parks, Experiences and Products revenues for the quarter increased 21% to $8.7 billion and segment operating income increased 25% to $3.1 billion. Higher operating results for the quarter reflected increases at our domestic parks and experiences and, to a lesser extent, our international parks and resorts.” (Jefferson and Quadrani). This shows that since Disney made so much more money this quarter, they should put it back into the park. This matters because it helps understand where their money goes and how much more they are making because of the price increase and the amount of visitors they have. This matters because it shows that Disney is not putting their money where the guests feel they should put it and it shows how much they are just in to become more and more wealthy. Yes, the company