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Review Of Jake Knapp Blue Bottle's Jump

856 Words4 Pages

Want to learn how to combine imagination, design thinking and a stop-clock to the equation of solving some the most demanding challenges you will face during your career? Like everything else in the world, there is always a method to the madness. For several companies ranging of sorts, Jake Knapp wrote the book Sprint with John Zeratsky and Braden Kowitz from Google Ventures to explain their practical guide to answering critical business questions, Sprint is just the book for teams of any size or kind, from small startups to teachers and nonprofits. This book is great for anyone with a big opportunity, problem or idea who may need help to get answers today. This DIY guide for running your own sprint to answer your demanding questions in the …show more content…

Blue Bottle’s challenge was to translate the hospitality and quality of Blue Bottle to the web and to explain the process of buying coffee and help people find select coffee they will love. Here’s how their sprint basically went down. On day one, the team began the process of understanding their average online coffee shopper. When day two came around, the team individually sketched out possible solutions which followed on day three when they had to decide on which solution (s) to prototype. Day three is the hardest day of the sprint because on day four is when the team actually builds your prototype. Finally, on day five, Blue Bottle’s prototype was tested with real users. After their sprint, Blue Bottle’s team analyzed what went wrong, what went well and decided where to go from their current stance. Blue Bottle Coffee’s sprint resulted in their design team fixing their problem areas and launching their official website in June of 2013 which resulted in their sales growth and time spent on the site being more than doubled than before. This unique five-day process for solving tough problems has helped numerous companies overcome a few of their biggest challenges. One of those companies was Savoike. Savoike wondered how hotel guests would react to a robot with personality. If their sprint was a success, their robot, Relay, would soon provide its services to not only the robot industry, but others including hotels, hospitals, restaurants and

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