Rhetoric Of March On Washington

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The March on Washington in 1963 is an extremely memorable event in the midst of the Civil Rights Movement. Containing over 200,000 people, and giving us one of the most iconic speeches in American history, this event was a pivotal moment in the fight for civil rights. This event was put together by a team of leaders, all of which contributed their own personal beliefs and fought for what they believed in. I truly believe that this event deserves to be taught in the rhetoric of race relation course, and specifically, one of the six amazing civil rights leaders who organized the March on Washington. This leader, known for his speeches, written work, and work with the National Urban League, is Whitney Young. In this paper, I am going to discuss …show more content…

The National Urban League is an organization that was founded in 1910 by Ruth Standish Baldwin and Dr. George Edmund Haynes, and the organization has played a significant role in advancing civil rights and promoting economic empowerment for marginalized communities. Young became the executive director of the National Urban League from 1961 to 1971, and was a very important figure in this organization’s efforts to provide African Americans with equal economic opportunities. During the Civil Rights Movement of the 1960s, when Young was the director, the organization worked closely with other civil rights leaders and activists to promote desegregation, voting rights, and equal access to education and employment opportunities. Some examples of specific things that Young did during his time as executive director were: held job training programs, established affirmative action initiatives, built partnerships with businesses, and provided financial assistance for housing. Today, the National Urban League continues to advocate for equal opportunity for communities by running programs throughout the United …show more content…

First, Young’s Ethos was properly developed and notable, as he was known for his intelligence, strategic thinking, and strong leadership skills. He was also highly respected because of his work with the National Urban League, which was seen as one of the most effective civil rights organizations of its time. In addition to this, Young also had the ability to connect emotionally with his audiences. He often spoke about the challenges that African Americans faced in their daily lives and the need for greater economic opportunities. His speeches and writings were powerful and moved his audiences to action, as well as his potential to find a common ground and persuade those who were not favorable of his beliefs. In addition to this, Young’s credibility was high due to his rhetorical skills in knowing his audience. He understood the needs and concerns of the African American community, and he constantly worked to address those needs. He was also skilled at reaching out to white audiences and convincing them of the importance of civil rights and economic justice. Finally, Young was also skilled in adapting his message to different contexts. Whether it was through speech, written work, a business meeting, or a political proposal, Young was able to tailor his message to the specific audience, leaving him with exceptional credibility and