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Rhetorical Analysis Advertisements

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Makayla Bell Zimolzak Composition I 28 February 2024 Rhetorical Analysis Essay Advertisements are all around us. Many popular brands use advertisements to convince their buyers that their product is the best. Companies spend a lot of money creating advertisements designed to capture their target audience's attention. They hope that the advertisements will make their products or services more attractive and increase sales. The best part about these advertisements is that the people who create these advertisements use certain methods to convince their buyers to purchase their products. Vitamin Water is a popular brand used by athletes to replenish their thirst. Vitamin Water advertisements are designed to appeal to athletes by highlighting the …show more content…

When customers viewed the Vitamin Water ad, the very first thing that was noticed was that Koby Bryant was on the advertisement for the ad. Koby Bryant is an amazing basketball player and one of the most popular besides Michael B. Jordan. The advertisement used authority by featuring a celebrity athlete that young athletes look up to and admire. This sense of authority is known as Ethos. This made the advertisement even more convincing because if Koby Bryant uses Vitamin Water, then in a young athlete's mind, Vitamin Water must be amazing because an athlete they admire uses it too. Another quality of the advertisement that a customer will notice is the color contrast of the advertisement. The advertisement's background is a very dim blue, but the parts that the company wanted the buyer to focus on were bright and colorful. The brighter colors of the advertisement stood out against the blue background. This makes the advertisement more eye-catching and likely to draw the viewer's attention and this also makes the product stand out and more likely to catch the eye of the buyer. The advertisement is more likely to result in a successful …show more content…

These are all presentable facts that prove that vitamin water is the best for athletes. The advertisement also states that Vitamin Water is the official sports drink of the NBA. This further reinforces the idea that Vitamin Water is the best choice for athletes. With all of this evidence, this will cause customers to jump on the bandwagon to buy vitamin water because it has been proven time and time again that it is the best. This advertisement also implies that Vitamin Water is the only choice for athletes and that other brands of sports drinks are not reliable. This creates an 'us versus them' mentality, making customers more likely to choose Vitamin Water over its competitors. This advertisement creates an aura of exclusivity, making customers feel that they are missing out if they don't choose Vitamin Water. To fully summarize everything, Vitamin Water decided to portray the benefits of using their product by featuring the point guard Kobe Bryant in their advertisement. By associating their product with a successful, famous athlete, Vitamin Water is able to create an association of prestige and

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In all the ads three things have remained constant: ethos, logos, and pathos. Ethos is basically the credibility of a speaker, so naturally Carl's Jr. has employed 4 celebrities in their commercials for just that. To build up the viewer's belief in their product, Carl’s Jr. piggy-backed off of the admiration of well-known women celebrities thus establishing a base for the rest of their ad. Cue the overly-sexual eating of their burgers and it is clear they are utilizing pathos or the audience's emotions of lust and hunger.

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