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Rhetorical Analysis

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The second rhetorical operation discussed in this study is reversal. It “combines elements that are mirror images of one another in an expression” (McQuarrie and Mick, 1996: 432). What means by mirror image here is that it repeats the original sentence but in reverse structure. The rhetorical operation of reversal can be either semantic (antithesis) or syntactic (antimetabole). Antithesis is “fundamentally, contrasting ideas sharpened by the use of opposite or noticeably different meanings” (Cuddon, 2013: 45). It uses the similar structure but expresses two opposite ideas in order to emphasize the meaning and the contrast, for example: Little place. Big taste (Checkers commercial). Antimetabole is “the repetition of words in successive clauses,
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Deconstructing Rhetorical Strategies The "Old Spice | The Man Your Man Could Smell Like" advertisement is a classic example of how effective rhetorical strategies can be utilized to develop a memorable and persuasive marketing campaign. This advertisement features actor Isaiah Mustafa, who appears on-screen in various settings, including a bathroom, a boat, and a horse. The advertisement uses a range of rhetorical strategies, such as humor, hyperbole, repetition, and visual imagery to establish Old Spice as a desirable and masculine brand. One of the key factors that contributed to the success of the Old Spice ad was its ability to tap into cultural and societal trends.

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Kathryn Stockett successfully uses rhetorical devices to get the reader to feel and understand the perspectives of the protagonists. Stockett uses pathos, ethos, and logos in her book, since the book about social injustice. The topics in the book range from inequality of the sexes to social classes and racism, Stockett is successful in getting the reader to reflect while reading the book and the themes of the book have a clear presence. We see Stockett use ethos and pathos in the very first chapters when we learn that Hilly doesn't like Minny and Minny doesn't want to say why at first, but the incident with Ms. Holbrook was affecting her chances of getting a job because of the influence Hilly has over this suburban society. In some instances where Stockett uses ethos, pathos is also included in her writing.

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