The American dream can be seen through the eyes of the viewer through the culture. The culture of the American dream can be seen throughout the commercial but it follows a time order of how it has evolved throughout the years. The beginning of the commercial takes the audience's back to late 1800's and the early 1900's when cowboys and horse were popular in society. The director of "Coca-Cola America the Beautiful" use the rhetorical feature of camera – to- subject distances to bring focus to a cowboy love for nature with his horse. Scene one has a foreground or close up shot of a handsome man riding his beautiful white horse through a National Park. Scene two, viewers see more of the background in why the National Park has so much beauty.