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Rhetorical Analysis Gamepad

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Recommended: Logos pathos and ethos in advertising

Katie Hahn
Mr. Yupanqui
English DE Block 5
18 January 2017
Doesn’t Take Sherlock Bones to Understand “Gamepad” Out of the hundreds and even thousands of dog food brands that exist, Pedigree had to create an effective advertisement to appeal to their audience. Although simplistic, “Gamepad” created a strong connection to the viewers through ethos and pathos. The Pedigree advertisement is extremely effective because it not only appeals to dog owners due to the name brand recognition, but it also appeals to humor due to the well placed hand positions and hidden joke.
The “Gamepad” advertisement created by Pedigree actually has two versions of this picture. The purpose of this was to appeal to a wider audience because it had used two different …show more content…

One can safely assume this prediction due to the hand positions on the “controller” otherwise known as the Pedigree bone. Since the advertisement is in a first person perspective, it give the audience a glimpse of how the situation will play out. Due to the completely blank background the reader’s eyes will directly focus on the center of the page. The depth perception is another extremely detailed yet effective feature of this advertisement. Since this advertisement is in first person, the controller (Pedigree treat) is at located at the bottom and is the largest part of the whole ensemble. Although the dog is in the center of the poster, it is much smaller in comparison to the hands and bone. Due to the this perception, it gives the viewer an impression that the dog is a character that is being controlled by the person holding the bone that mimics a console gamer sitting far from his/her …show more content…

Another reason why this advertisement is so effective is because of its use of text. Because there is a loss of text, the bold and capitalized words “PEDIGREE” on the treat/controller leaves a lasting impression on the reader’s mind. The repetition of the brand name on the bone and the upper right hand corner of this advertisement is also a strategic move because it creates a memorable impact to the viewers when they are searching for dog food/treats in the future. This minimalistic advertisement does not require a clutter of words which showcases its instant connection with the

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