Rhetorical Analysis Of Amazon Prime

A Lonely Horse Everyone would agree that waiting too long for something typically results in frustration. Amazon Prime offers three things: instant streaming of movies and TV shows, instant access to books, and free two-day shipping. By paying only $79 a year, these three things are promised to you. Amazon Prime is effective in capturing the audience’s attention through its ample use of emotions, but fails to convince why the product is beneficial through its weak use of facts and no slander or endorsement. The commercial starts out with a woman bringing home a little brown horse to go along with the rest of her other darker, bigger horses. It is obvious he does not fit in with the other horses in the field. Throughout the commercial,

Another way would be using a famous person to endorse the product. Unfortunately, this Amazon Prime advertisement does not use either of these on the attempt to sell their product. The complete absence of ethos is another reason why Amazon Prime fails to convince the audience why they are more convenient than going to the store or even other competitors. The use of ethos is not the most important rhetorical factor in an advertisement, nor is it the factor that will win over a viewer. But then again, it can contribute in persuading the

However, in order to convince the viewers that Amazon Prime is a smart purchase, there needs to be more use of logos. An additional factor Amazon Prime does not utilize in the commercial is ethos. Ethos is not required for the success of selling a product, but contributes to convincing viewers. The endorsement of other people or products in a commercial provides consumers with opposing factors leading them to turn away from other competitors. As a final point, this advertisement is successful in catching a viewer’s attention, but is ineffective when it comes to convincing the audience to buy their