“They’re Grrrreat!” A claim that Kellogg’s one and only Tony the Tiger always makes in every Frosted Flakes commercial. But is this claim true? Is Frosted Flakes cereal really that great that Tony has to repeat it to the audience in every commercial. No one seems to care because if a talking tiger says its true then the audience must believe it too. This is a prime example of how Kellogg’s Cereal company uses rhetoric in their commercials, more specifically though personification. Kellogg’s has used many forms of rhetoric in their Frosted Flakes commercials since the creation of their famous company, and like all things that have existed for a long period of time, they’re bound to change over time.