Andrew C. Lunsford Professor Derek Campbell English 106 4 March 2023 Rhetorical Analysis Essay Don Broco's song "Greatness" is a powerful anthem that inspires listeners to pursue their dreams and strive for success. The music video is a visually stunning work of art that enhances the message of the song but doesn’t take itself too seriously. Through the use of rhetorical strategies such as ethos, pathos, and logos, Don Broco effectively conveys their argument for the importance of self-belief and ambition. In this essay, I will analyze "Greatness" to explore how Don Broco establishes credibility and connects with their audience, the rhetorical strategies they employ to support their argument, and the effectiveness of their overall message. Don Broco is a British rock band formed in Bedford, England in 2008. The band consists of Rob Damiani on vocals, Simon Delaney on guitar, Tom Doyle on bass, and Matt Donnelly on drums. Don Broco is known for their high-energy and infectious, genre-bending music, along with their wacky …show more content…
One way they do this is by including the band members as main characters in the story. Don Broco is known for their recurring characters and jokes within their music videos. Those that are familiar with other Don Broco songs will immediately recognize “Rob-Bot”, a character that the lead singer has played for many years in several different music videos. This gives a sense of continuity and connectedness to their videos, making them easily recognizable. Similarly, The Cowboy is also a reoccurring character throughout other music videos. Another way that Don Broco is shown to be credible is due to their affiliation with SharpTone Records. SharpTone Records is a well-known record label that has signed many other high-quality Rock and Metal bands. This relationship gives the audience a sense of professionalism and gives Don Broco a higher sense of