Sydney Winter Professor Nick Banach English 101 10 October 2017 Rhetorical Analysis: Heineken 's Worlds Apart Ad The author uses this text to confront the huge divide in American citizens based on their political beliefs and uses the interviews of the participants as a way to introduce that conflict to see what the participants would do. I am trying to prove that because of the great divide in America right now caused by the political climate; the author is trying to address this problem by opening up people 's eyes. The author of this text uses the interviews in the beginning of the video to 0:59 to establish which participant has which political views and why they believe in what they do. The author also uses the interviews to help the audience understand the contrast in the participant 's views. The author uses the participant 's complete opposite views to draw the audience in and create pathos. Then at 0:59 in the video the author pairs up the participants with other participants that have the complete opposite views as them. This forces the viewers to pick a side of the conflict this helps the audience develop personal ties to the participants. This relates back to the thesis by establishing the divide in the participants and states their political views. The video opens with a middle-aged white male saying that he describes his "political views as the new right" (0:04). He is very well dressed and appears to be a successful businessman. Then it switches to a 30 to