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Rhetorical Analysis Of 'How To Use Paper Towels'

566 Words3 Pages

In the speech “How to Use Paper Towels” by Joe Smith used logos to explain and demonstrate a faster and more environmentally friendly way to use paper towels. This speech was given in April of 2012 while presenting at a TED talk. The audience of this presentation was mostly CEO’s and highly educated people. Joe Smith used logos in this speech to show that there is a more efficient and productive way to use paper towels. Joe Smith used logos in “How to use Paper Towels”. Logos are the use of facts or statistics to support an argument. Smith uses logos in various places during his presentation such as, “If we could reduce the use of paper towels, by one per person per day, 517,230,000 pounds of paper not used”(Smith 1). Smith’s use of logos were superb, he used facts then followed them up with supporting details. …show more content…

Smith was direct and passionate about what he was talking about but if he would've been overly serious no one would've taken him serious. Joe explained, “Shake-- on, two, three, four, five, six, seven, eight, nine, 10, 11, 12”(Smith 1) “Fold...Dry”(Smith 1). His use of tone kept the audience engaged and although it was intense the mood was light because the topic wasn’t serious. In the presentation “How to Use Paper Towels” given by Joe Smith syntax was used effectively to pull the audience in and persuade them. Smith did this by stating facts and statistics in longer sentences to pull the gallery in, and then followed those up with short, direct, and to the point sentences to persuade the audience. “If we could reduce the use of paper towels by one per person per day, 571,230,000 pounds of paper not used. We can do that.” (Smith 1). Joe used syntax amazingly, he pulled the audience in and showed them facts then gave direction on how to do

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