In 1953 at Jacksonville, Florida, Keith Kramer and Matthew Burns started selling fresh homemade whopper burgers and called their store "Insta-Burger King". Surprisingly, the brothers that launched the "McDonald's” restaurants supported Kramer and Burns’ business idea. One year later, James McLamore and David Edgerton bought the franchise and rechristened "Burger King" with its signature burger the "Whopper" which then spread across the United States (Daszkowski, 2017). According to Aristotle, the Greek Philosopher defined rhetoric as the art of persuasion towards the given arguments for the audience. Additionally, Aristotle appeals refers to the methods of persuasion which he called them Ethos, Pathos, and Logos. An advertisement using Logos