In the article "Life Isn't Fair - Deal With It", the author, Mike Myatt, claims that "life is not fair, nor do I believe we should attempt to socially or financially engineer it to be such" (Myatt 2011). He supports this claim in the article by using a plethora of persuasive techniques and real-life examples. Using ethos and logos to convince the reader of his point has a strong effect on this opinion piece; by being logical and credible, he creates an environment of an authority figure, making it seem that the author knows more than you; therefore, trusting them comes naturally. For example, when the author is talking about "The following 11 points came from a commencement speech widely attributed to Bill Gates entitled Rules for Life" (Myatt 2011), one becomes convinced that the author knows what he is talking about; by using Bill Gates, a famous entrepreneur, and billionaire, as an example to prove his point valid, Myatt creates trust and reliability, establishing ethos. …show more content…
By making use of this common knowledge, he creates an air of credibility and trust. The purpose of including the quote "I don't dispute that challenges exist. I don't even dispute that many have an uphill battle due to the severity of the challenges they face" (Myatt 2011), is that the quote mentioned above dis-validates any claim that anyone from an opposing point of view can mention. He is clearly stating his point of view on the matter, and including a counter-argument in this quote to firmly rebut any claim from an opposing