Rhetorical Analysis Of Morning In America

A New Morning in America
In the 1984 Presidential election, former President Ronald Reagan established the most successful campaign ad in the history of the United States entitled “Morning in America.” Reagan’s purpose was to capture the hearts of Americans by creating a vision of a past America, and to persuade voters he was the best leader for the country. Reagan’s adopts a patriotic tone in order to rally Americans in an election year with the largest margin of victory in a US Presidential race. The election of 1984 is considered a landside victory for President Reagan, the electoral votes resulted in 489 for Reagan and 13 for Mondale. To put that into prospective, every state but Michigan was red for the republican party in the state-by-state

The slow pace of the song educes a spirit of change while remembering what made America great. Further appeals to pathos included the repetition of “its morning again in America,” the visual elements of working, buying houses, and getting married and portrayal of firefighters raising the American flag. These visuals evoke a vision of a past America and of the revival of the country with Reagan as President. The economy had changed for the better during Reagan’s first term and he used this to reiterate a flourishing

A false cause means that a relationship between things means that one is the cause of the other. Reagan’s video claims he brought the country out of a recession. While in office, Reagan made numerous tax cuts to people and businesses called the Tax Recovery Act also know as supply side economics. Reagan promised that along with the act he would reduce government spending and balance a federal budget. Reagan did neither of these things, and to handle inflation the federal reserve raised interest rates. Reagan then raised taxes, and then the federal reserve brought the inflation down to a minimum and this then caused lower interest rates. With the low interest rates the economy made a speedy recovery. The association with Reagan and an improved economy is a false association, while Reagan could have helped with some of the recovery it was a joint effort with the federal reserve. In the ad Reagan presents, he includes lower interest rates, and lower inflation to his influence. This claim is incorrect since the federal reserve raised interest rates to help inflation, and then lowered interest rates once inflation had been