This PSA was created by the National Wildlife Fund to raise awareness about global warming and how they believe that it is bad. Since they are against global warming and the melting ice caps they want to convince people to follow the same stance. To bring this message forward they use a variety of rhetorical devices including the clear use of the loaded word. They main quote that makes sense of the PSA and ties it together is “When the ice caps melt, so will he.” The use of loaded words such as “Melt” and “He” leave marks in human emotion as humans tend to remember words and not points meaning that once the viewer is gone they can remember that PSA as they just remember the point. The use of loaded word although subtle is enough to create an