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Rhetorical Analysis Of President John F. Kennedy's Steel Companies

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On April 11,1962, President John F. Kennedy, made a speech about the nation’s largest steel companies raising the steel price by 3.5%. People in America got mad at this and Kennedy understood why the were getting mad. So, his conference agreed with the American people and said that the steel companies price was too high. Kennedy used different strategies to get his message through. Kennedy used the tone in which sounded like he was disappointed of the companies. He said “ increasing steel prices by some 6 dollars a ton, constitutes a wholly unjustifiable and irresponsible defiance of the public interest,” he basically said they acted irresponsible in front of the public. He also stated, that them increasing the price of steel was hurting the
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On April 10, 1962, the United States’ largest steel companies raised their prices by 3.5 percent. The people of the nation were unhappy and had wondered why this change had occurred. I compare this to when gas prices go up; no one is happy when gas prices raise. Some figure that we already spend enough. Kennedy uses a number of rhetorical devices in his speech which help to justice the reasons behind the raised prices.

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Kennedy says in his news conference," If this rise in the cost of steel is imitated by the rest of the industry, instead of rescinded, it would increase the cost of homes, autos, appliances, and most other items for every American family. It would increase the cost of machinery and tools to every American businessman and farmer. It would seriously handicap our efforts to prevent an inflationary spiral from eating up the pensions of our older citizens, and our new gains in purchasing power"(line 23-31) This shows that when the decline of the companies it will seriously handicap the American people due to the large increase in prices. This is also shown in, "And it would surely handicap our efforts to induce other industries and unions adopt responsible price and wage policies"(line 43-45)

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In his speech Kennedy uses different rhetorical devices to unify the citizens of both the United States and the world. Kennedy was giving this speech after winning by a very small margin of votes so he was trying to unite the people of the United States and show he was the correct choice for the president. This speech was given during the Cold War so he was trying to connect the people around the whole world and establish peace. Kennedy was able to unify the people and try to establish peace while at the same time making himself seem like a very competent leader. In his speech Kennedy tries to build his credibility as a personable leader by creating ethos.

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In the beginning of his speech Kennedy uses words like “unjustifiable,” and, “a responsible,” to show how he feels about the actions of the leading steel corporations. Later in his speech Kennedy uses the phrase “ruthless disregard of their public responsibilities,” to show his complete disagreement with the steel corporations and their decision to unreasonably raise the steel prices in America. By using negative words Kennedy is able to clearly get his opinion across to the audience of the press conference. In his speech there are many more examples of diction with the way he uses specific words. Most of these words happen to be negatively charged at the Steel Industries.

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