At the start of the recession steel prices increased by almost 6 dollars a ton. President Kennedy addressed the issue on April 11th, 1962 at a news conference. During this conference President Kennedy stated on line 5 that this was “wholly unjustifiable and irresponsible defiance of the public interest”. Throughout the conference President Kennedy uses many rhetorical techniques such as using an ethical appeal through shared values, diction through a somber tone and word choice, and an emotional appeal to illuminate the issues that increased steel prices have caused. President Kennedy also uses intelligent, formal fiction through this speech regarding the increase in steel prices. President Kennedy starts the speech by setting a somber tone on line 6 by saying “in this serious hourly our nations history, when we are confronted with grave crisis in Berlin and Southeast Asia, when we are devoting our energies to economic recovery and stability, when we are asking reservists to leave their homes and families for months on end, and servicemen to risk their lives.” President Kennedy is aiming this speech, this quote in particular, to the steel industry in hopes of them realizing that their choice to raise steel prices by 6 dollars affects everyone. For example, in the speech President Kennedy …show more content…
President Kennedys was attempting to express that this not only affects the average citizen, but it also affects him and his family. He's conveying that You can't fight a battle against the steel industry without the help of every American affected. It's not a one man battle, it's something that the country has to do together. President Kennedy is making it clear that everyone, not just himself, has to work together to get the steel industry back to where it needs to be. A place where it benefits all of America, not just