Rhetorical Analysis Of Ryan Lewis 'Fake Empire'

Millennials tend to experience frustration when attempting to have a deeper connection with others, this is seen in Ryan Lewis’ Fake Empire video. This video shows his frustration in seeking a relationship with his friend while living in a culture that revolves around media. In a rhetorical analysis of this video, it is seen that Lewis attempts to appeal to the audience’s emotions. Furthermore, a close analysis of Fake Empire reveals how intoxicated millennials’ culture is with the use of text, tone, context, and other various rhetorical strategies that help send and strengthen his message. This video is geared towards millennials because they are the ones that are consumed in this culture. Their entire day revolves around social media and their phone and this video shows exactly that. The main character wakes up, looks at his phone and spends most of his morning

He inserts pictures of these brands such as Apple, Nike, Starbucks, and Facebook covering people’s mouths. This shows badly these companies are consuming people. They have no realistic view of the real world only what they see through these companies. Millennials have a special connection to these companies because their branding is apparent everywhere and is inevitable to not feel a connection towards these companies. What Lewis is conveying is that the connections we feel towards these companies are not mutual. These companies feel no connection towards people yet people feel a closeness towards them. This is why they feel empty inside because they dedicate so much time to these companies and get nothing in return. As the character shows in the video, he rather spend time on his phone than with his friend, an actual human being in which he could possibly build a close friendship with. This emptiness could be easily fulfilled but people are infatuated with this fake world they have built for