On March of 2003, Lieutenant Colonel Tim Collins gave over a speech to his troops of the 1st Battalion of the Royal Irish Regiment before they left to invade Iraq. It was a powerful address aiming to invigorate and rev his soldiers up to fight. Along with his pep talk, he laced in warning and boundaries for what the troops can and can not do. Lieutenant Collins’ goal was to persuade them to fight and be successful, but not to commit wrongs while fighting. He even sets up the scene to make his words more dramatic and powerful, by placing his right hand on his kukri and stretching his left hand out, showing off his expensive watch. He wants to create an image of arrogance, power, and strength to appeal to his soldiers masculine side. Everyone