Should a child’s life rely on the tires? Throughout the years advertisement agencies have always found a way to lure people in with different types of visual connotations. In just about every advertisement ever made, there is at least one aspect of the rhetorical appeals employed to send a message to an audience. When analyzing a product it is important to look at the audience in which it is trying to persuade. This will help to provide a better understanding of what message the product is trying to convey. One particular advertisement which shows great examples of rhetoric and Aristotle’s appeals is the Michelin Baby Tire ad by Michelin. Michelin achieves the rhetorical appeal by implementing a baby in their advertisement. There is a generic …show more content…
Because so much is riding on your tires,” (Michelin P1). The bolded text implies pathos because when Michelins says “so much is riding on your tires”, they mean a person’s child. The bolded text also implies good parents who love their children won’t drive with any tires but Michelin tires in order to provide a safe trip for their family. The small text to the right explains, "their tires cost more money because they spend more time in the developmental," (Michelin P1). Michelin is stating this so the customer is led to believe if one was to buy their more expensive tires, then their children will be in the safest vehicle possible. The ad leads people to believe Michelin actually does produce safer products. Michelin convinces the audience to spend the extra money to buy Michelin tires instead of the cheaper, less safe brands. In the paragraph on the ad, they talk about “why their tires are more expensive than other tires.” This is where logos come into play in their ad. Michelin makes it seem like they really want you to buy their tires because nothing bad could happen if their tires are the ones on a person’s