Rhetorical Analysis of “These Hands” by Ben Carson Author, surgeon, Christian, and philanthropist, Ben Carson, in his political commercial, “These Hands,” advocates that his hands can heal America. Carson adopts a sentimental tone in order to appeal to the viewer’s emotions and create a sense of hope for the future. His purpose is to convey the idea that he will unite all types of people regardless of their race, age, or gender. To achieve his purpose, Carson uses a diverse selection of people to connect primarily to the middle class. Carson employs the use of pathos and ethos effectively; however, his lack of logical appeals causes viewers to doubt that his hands are truly working to heal America. Carson begins his political commercial