The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric.
To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl. What’s initially eye catching, however, is the amount of yellow there is on the stage. The producers deliberately utilized symbolism to establish logos by producing a contradictory relationship between the lyrics of the song and their choice of color. In the late 1860s, the Women’s Rights Movement was led by Susan B. Anthony, a Kansas resident. Because of this, Susan B. Anthony decided to lead her campaign based on the color of her state’s flower: the sunflower; thus she symbolically utilized the color yellow throughout her Suffrage movement campaign. This becomes especially
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For instance, while the little girl sings the demeaning lyrics a fierce ice skater bulges through the stage door, and gives the little girl a staggering look of encouragement and invite which aided her in singing, “Made of iron. And of striving, self-dedication, and of battles. This is what girls are made of.” At this moment, Nike has created an atmosphere of reassurance and encouragement between the little girl and the ice skater as well as the other female athletes to invite their targeted audience into being