In the article, “Why Literature Matters” by Dana Gioia, he states that the decline of interest in literature—especially from young teens—will have a negative outcome in society. Notably, he informs the readers by utilizing strong vocabulary, as well as rhetorical appeals to persuade his audience that the decline in reading will have a negative outcome. This allows readers to comprehend his views and join his side of the argument. Gioia’s word choice assists in showing the magnitude of the text by stressing the meaning and importance of his argument. Thus, helping the readers have a better grasp on what he is trying to convey. Gioia’s use of words can also bring stronger contrast, as it creates a broader separation in meaning, “While income …show more content…
Gioia uses pathos to make the readers feel bad and worried about the future of society, “The significance of reading has become a persistant theme in the business world. The February issue of Wired magazine, for example, sketches a new set of mental skills and habits proper to the 21st century, aptitudes decidedly literary in character: not ‘linear, logical, analytical talents,’ author Daniel Pink states, but ‘the ability to create artistic and emotional beauty, to detect patterns and opportunities, to craft a satisfying narrative.’ When asked what kind of talents they like to see in management positions, business leaders consistently set imagination, creativity, and higher-order thinking at the top” (Gioia). By showing the negative effects of the lack of literature in society, it causes the readers to feel sorrowful and make them want to assist the author in helping improve the problem. With ethics he makes the readers side with him by showing that he cares about the world’s future and doesn’t want the society to suffer. In conclusion, Dana Gioia applies vocabulary and rhetorical appeals to actively influence his audience to agree to his argument. Furthermore, connecting his audience to the subject and inspiring them to help his issues and understand his