Bai brand is a beverage company founded in 2009 in Princeton, New Jersey. Its flagship product is Bai Antioxidant infusions. Dr. Pepper Snapple Bottling Group ended up purchasing Bai Brans for 1.7 billion dollars cash. The commercial “Bai goes Big For the 2017 Super Bowl” successfully advertises their product, the Bai drink, and encourages individuals who want a refreshing, yet healthy drink, to try a sip of Bai. Pathos is found in nostalgia for the song “Bye Bye Bye” which was a very popular song in the 90’s. The commercial wants the audience to think they have a little pity for the other various beverage companies, but really, they are just saying bye to them because they are taking over the market. By using the song “Bye Bye Bye” by Justin Timberlake, it is incorporating a huge celebrity that many people admire, you not only widen your audience, but you also get the emotions of the viewers interested in the drink Bai, along with the fans of Justin Timberlake. The “Bai Goes Big For the 2017 Super Bowl” commercial appeals to logos, because Bai wants to convince their audience to drink their product. The producers use logic …show more content…
Justin Timberlake is the man who actually sings the song “Bye Bye Bye”, along with his boy band NSYNC. Christopher Walken is a very known American character actor whose career has spanned over 50 years. The Ethos in the Bai commercial is that these men are both very popular celebrities, and if they give credit to Bai Juice, then it really must be good. When the producers of the Bai commercial put two society stars in their commercial, they were doing themselves a favor because now it has people thinking since those stars bought it, we will too. Also, you may be going on a new healthy diet and you’re looking for a healthy but satisfying drink, well then, Bai Juice is perfect for you and now you have pulled in an even bigger