Rhetorical Analysis: The Rosetta Stone

Around the world, there are a total of about 6,500 different languages. Rosetta Stone is an official language learning program that is dedicated to teach millions of people their pertained choice of language. The Rosetta Stone company was founded in 1992 by Allen Stoltzfus. Overtime, Rosetta Stone established ads that produced an educational feeling that made learning a language enjoyable.. With this, they created an idea of how the way of language can not only be appealing but also rewarding as well. Logical appeals helped illustrate the philosophy by providing facts and information that can influence educational purposes. Emotional appeals developed a feeling of success and fundamental value to how literacy can create opportunities. The

One appeal used in Rosetta Stone ads is logos, which contributed to the idea that language can be a huge impact to life verbally. Rosetta stone persuaded their audience by including loaded words into their advertisements. In ad #3, a farm boy wants to impress an Italian supermodel so Rosetta Stone’s presented their new version of software by describing it as “the fastest and easiest way to learn Italian”. Rosetta Stone uses the appeal, logos, by using loaded words to create the effect that their language learning software is the fastest and easiest way to learn a language than any other company. The company believes that a supermodel wouldn’t think highly of a farm boy because of how distinct they are. However, when the farm boy learns Italian, the company concludes that the

Rosetta Stone used pathos in their ads by demonstrating positive language. In ad #1, as a content man presents in front of an audience, Rosetta Stone says, “We have an exciting future ahead of us”. The use of positive language was portrayed in Rosetta Stone ads through pathos by conceiving excitement about attaining a language so that people are interested. It has the effect of persuading the audience that learning a language can be fun and rewarding. Also, it gives people the opportunity to not just share with peers in their country but to all worldwide. In addition, pathos is shown in Rosetta Stone ads by connecting to the past, or nostalgia. In ad #2, a couple finally gets to meet for the first time by saying “It’s so nice to finally meet you”. Pathos was shown through using nostalgia by Rosetta Stone when this group of people finally met, which can infer that before, they couldn’t meet because of the language they spoke. So after they were finally reunited, it created a joyful moment. Consequently, children were also used in Rosetta Stone’s ads to express the importance of language in one’s future. In ad #5, Rosetta Stone is expressing that a child is still growing and learning so “their future begins with language”. With Rosetta Stone using children as pathos in their ads, they mostly affect the parents because they want their children to have a good future.