One of the most controversial presidential elections in the history of the United States of America has been the 2016 election. Throughout their campaign candidates such as Hillary Clinton, Donald Trump, and Bernie Sanders used a variety of rhetorical appeals in order to persuade the voters. When using the appeals such as ethos, politicians establish their credibility, trustworthiness, and their character. Politicians use rhetoric through ethos to persuade voters, by specifically using their experiences, and their relatability. Politicians use the rhetorical appeal ethos by using their experiences. In “Donald Trump’s speech at the Republican Convention” updated on July 22, 2016 by CNN Donald Trump states, “I have had a truly great life in