Style is another form of rhetoric. Moving past correctness and clarity, we work with the true rhetorical side of style- appropriateness and ornament. “Appropriateness meaning to say or do whatever is fitting in a given situation”. Appropriateness would be better defined as situational propriety, like Kairos. For instance, when a person receives a call at a library, they’ll answer their phone call and the people around them will hush the person speaking on the phone. Appropriateness is when a person picks up their phone call outside of the library because it is not appropriate to speak within the library.
Another type of style is ornament. Ornament has three different styles to define it: figures of speech, figures of thought, and tropes. Ornament is best described as “enhancing persuasion and aids clarity.” Retours can study and practice using figures and tropes
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The hidden premise: He is innocent by nature and, therefore, can never be a criminal.
This tool is beneficial to making a rhetorical argument because it allows for a greater acceptance of the argument whether the reasoning is true or not. Listeners or readers participate in constructing the argument and thus are more likely to believe it. Enthymemes can be used verbally or nonverbally. Enthymemes can also be used in visuals or in writing which makes them very common in advertising. Retours rely on a combination of extrinsic and intrinsic proofs in order to create their arguments and support them. Intrinsic proofs, (ethos, pathos, and logos) require the retour to not only “invent” their argument but also support it. Extrinsic proofs have no such requirements, they are proofs that have already been “invented” and are simply tools for the retour to use. They can be divided into two groups: data and testimony. Intrinsic proofs were utilized the most by ancient rhetoric’s in comparison to today 's modern rhetoric’s who utilize extrinsic