Through the use of recorded patterns Gladwell makes the belief of, more or less, seven errors on a plane will result in a crash. Gladwell embraces repetition to present the problem of pilots not communicating consequently making errors of flying a plane “and then another and another and another and another” using this rhetorical structure he presents the number of small errors that have happened that lead to a crash (Gladwell,184). He emphasizes the extent of problems on the plane to create an image of chaos on the plane. The use of anaphora created a feeling of anxiousness as the problem could’ve been prevented “one pilot knows something …one pilot does something wrong” with all the problems that have occurred and the pilot and co-pilot not