To think of success is like monitoring a tree grow, the branches split into different paths one can take, each split is another opportunity to prosper and grow beautiful leaves like trophies. In the mind of Gladwell, the process of becoming successful is like a tree branch, if one starts off strong, more paths appear growing from the strong branch, and as goals are achieved, leaves grow to show wealth.
Gladwell’s use of rhetoric through his engaging voice and credible tone, emotional concern, and various examples, supports his claim that all data follows the pattern that his thesis describes. Gladwell’s thesis supports one’s success being determined by a combination of supporting community, timing, and opportunities and not one’s talent. Gladwell’s
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The definition of rhetoric states that it the process of effective persuasive writing, which Gladwell does professionally well through utilizing his image, emotional appeal and credible evidence. To display his image, he uses a descriptive and commanding tone to convey his information by using short bold sentences and rhetorical questions. “The question is this: is there such a thing as innate talent? The obvious answer is yes.” (Gladwell, 38) Gladwell acts almost conceited in getting his concern across to his audience, the over confidence one receives as if he holds all the cards. As his audience trusts him since he gives out the evidence as if he is doing the audience a favor, he displays his thesis through an emotional lens. He uses the hopes and concerns of his audience to manipulate their to view success through his thesis. As we all hope success to be a result of our effort, Gladwell demonstrates how it is not our effort alone, our success is from a mixture of our background, time, and location. (Gladwell, 119) By having the audience on the edge of their seats from concern if they have the right mixture for success, proceeding with the evidence after the emotional hook. Gladwell controls his information with great quality and transparency, creating him more trustworthy. He points out his plans and is extremely clear with where his direction is headed, so the audience can easily follow along. “The question for the second part of Outliers is whether the traditions and attitudes we inherit from our forebears can play the same roles.” He is highlighting his plan for the next chapters so the audience can trial his order of information. Gladwell effectively persuades his audience to see success without the rose lenses and just how we are able to be successful not through our own doing but our