Bass, C. in The new rules of innovation stated that “Innovation is not a corporate phenomenon” Innovation is neither an invention nor scientific theory nor mathematical proof. Rather than that innovation is practical application of ideas and technology, that make the world better. However, Charles L. Era see it as “Collaborative creativity”- a movement that occurs not only in R&D laboratories but also in our communities between users and consumers of goods who recognize a need. He firmly argues that innovation isn’t just for the professionals. Passionate amateurs, using tools, are creating products and paradigms that companies can’t. Guy Kawasaki in Art of innovation gave out pretty many interesting steps; in short, there are some quotes of his view on Innovation that I quite like. “Innovating starts with the desire to make meaning,”.“The purpose of innovation is not cool products and cool technologies but happy people. Happy people are a decidedly analog goal.”Ulwick, Anthony W., What customers want. New York: McGraw-Hill 2005, has a shorter point “Innovation is not the result of thinking differently. It is the result of thinking deliberately (in specific ways) about existing problems and unmet needs”. …show more content…
and Guy Kawashaki referred to Innovation. As I stated earlier, Bass argues that rather than a mathematical proof, Innovation is about making things better by taking risks and breaking the rules. Guy K., among his points of Art of Innovation, he placed make meaning on the first place and later on, he also supported that everyone, thinking of innovation need to let the crappiness happen. What it conveys in this context is that you need to take risks; you can’t produce something innovative in a similar way. I reproduced a short version for myself: Innovation is creating value or bringing in the meaning by solving problems regardless of