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Richard Graziano Research Paper

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Richard Graziano - President and General Manager of WPIX-TV

A “double eagle” alumnus, Richard Graziano graduated from Boston College High School in 1986 and the Boston College Carroll School of Management in 1990. After earning his bachelor of science with a concentration in marketing, he found employment as an account executive with Boston’s WXKS-FM/WJMN-FM. Richard Graziano went on to serve a series of sales and administrative positions with broadcast television stations in Boston; Atlanta, Georgia; and Hartford, Connecticut. He has served as president and general manager of WPIX-TV in New York City since 2013.

Richard Graziano’s duties at WPIX-TV include recruiting top station executives and managing approximately 20 and more than 50 national sales professionals. Over his two years with WPIX-TV, he grew the station’s audience by 550 percent, increased digital revenue by 300 percent, and increased overall revenue by 26 percent in a negative core broadcast market. As part of his strategy for success, Mr. Graziano renewed existing rights for Mets games and acquired new broadcast rights for the Yankees.

Broadcast Sales Professional and Administrator Richard Graziano …show more content…

Before relocating to New York, he worked for multiple TV stations in Hartford, Connecticut, serving tenures as chief executive officer, publisher, senior vice president of broadcasting, vice president, and general manager. Richard Graziano has also served sales manager positions with WAGA-TV in Atlanta, Georgia, and WFXT-TV and WLVI-TV in Boston, Massachusetts. He got his professional start in the early 1990s as an account executive with the WXKS and WJMN radio

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