To me, Richard Seaver has a more effective essay. This is due to his complex writing strategies and use of sarcasm. Richard Seaver mocks his opponent. Coca-Cola certainly is “the real thing,” and who would ever guess that this slogan could be used in relation to another product, especially when the two products differ so much in comparison. One product is a drink, while the other product is a book. There is basically no connection between these two items, accept for the phrase, “it's the real thing.” In addressing the Grove Press, Coca-Cola wrote a letter to vice-president of Grove Press. In this letter, Herbert addressed the Grove Press in a polite, requesting manner, asking that they stop using the Coca-Cola slogan that they have had for