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Richard Sennett The Culture Of The New Capitalism Analysis

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Chapters 3 and 4 of Richard Sennett’s, The Culture of the New Capitalism, discusses certain aspects of social capitalism. He calls this society “two-tiered” where there is a class divide between people who profit from this new economy and those in the middle who do not. These strains in turn produce ressentiment, which is “a cluster of emotions, principally the belief that ordinary people who have played by the rules have not been dealt with fairly” (Sennett 132). He then discusses consumption and uses the company Wal-Mart for his example. He claims that businesses such as Wal-Mart, who provide a plethora of cheap goods that span from electronics to food, take away from the “face-to-face mediation and persuasion” of the consumption process
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