Richard Vevers's Advertising Campaign

Richard Vevers traded a career in advertising for a “wetter” job as an underwater photographer in Australia. As a landlocked teenager growing up in Bromley, England, he was fascinated with the idea for years. He has certainly come a long way since then. Thanks to a partnership between Google Street View, he and his team at Catlin Seaview Survey are responsible for creating “the most viewed underwater imagery of all time.” (http://www.wired.com/2014/10/take-google-seaview-tour-worlds-stunning-coral-reefs/)
In the past, Google has gone to great lengths to provide the everyday user with incredible views of some of the most beautiful and historic locations around the world. With its advanced Street View technology, (http://clapway.com/google-will-take-tour-around-world/),

“I saw that as an advertising issue. Our solution was to reveal the ocean and let the conservation organizations do the rest.”
Starting from Australia, Vevers and his team set out to capture gorgeous, immersive, 360° images of all six major global coral regions, using a Catlin Seaview camera rig modeled after the Streetview Trekker mounted camera. In one day, seaview divers routinely cover up to 2 kilometers and generate about 3,000 panoramic images, which will eventually be used as baseline data to monitor degradation processes. Although only a small portion of the best photos are uploaded to Google Street View, all are processed into the Catlin Global Reef Record, which is open for use by any marine manager or ocean researcher.

Of the project, Vevers states, “We started off with coral reefs because we’ve lost 40 percent in last 30 years, and because of the effects of climate change, it’s not likely to slow down…This will give us an incredible, unprecedented baseline to measure change. These environments will be hit more and more by storms and bleaching events. It’s the recovery that is so