Rihanna shares an exclusive look at the creation of her new beauty line. She felt that, after long trials of experimenting with the best in beauty, she was obligated to make a change after seeing a void in the industry after a long period of time. There are so many products out there that claim to be for all skin tones/types, although Rihanna felt this to be untrue so she created universal products. Rihanna is absolutely the creative unit behind this brand, with one hundred percent involvement, from designing, the formula and the development of the shade range. Both, in the Fenty Beauty video and in the Daily Mail article, they discuss and show behind the scene footage and reviews of the new Fenty Beauty Brand. Both arguments are very similar …show more content…
First of all, Fenty is a famous brand for beauty care, created by Rihanna and is supported by a large number of models and makeup artists who review the products and advertise. Rihanna is a famous pop star who just recently decided to change the game in all things makeup, many people recognize and idolize her. This then creates ethos since she is so popular and is such a known star. Due to Rihanna’s popularity, women feel that in order to be considered beautiful, they have to look like her. With Rihanna as the creator and founder of this company, she increases the credibility and trustworthiness of the brand by conveying the idea that the product is the secret behind her beauty, thus using the product on oneself would make women as flawless as her. This informs people that her product is officially released and suggests that it has been approved by experts and makeup artists. This appeals to the product’s credibility and it also implies the idea that all women should accommodate themselves to societies standard of …show more content…
Every picture provided on the website is used for positive reinforcement for Rihanna and the brand. The pictures include Rihanna with perfect looking skin and pictures of all of her products to advertise. The video also makes it to where Rihanna or her models are sticking out at all times, showing off their flawless looking skin and makeup. The video and website both create a background and express boldness, determination, sensuality, and passion. They both want to convey a message and make sure that everyone knows there is a foundation and brand out there for them. It is one hundred percent cruelty free and tested by the best experts, including Rihanna herself. It appeals to women by creating the feelings that women can look bold, elegant, fierce, and beautiful if they apply Rihanna’s