Rockefeller Vs Nixon Essay

In the 1960s, the Republicans had three centers of power: the old guard right-Barry Goldwater, the center right-Richard Nixon and the center left-Nelson. A. Rockefeller. Richard Nixon supported the US engagement aboard and was not supportive of bringing back New Deals social programs. This combination of anticommunism and moderate domestic policies gave him the ability to appeal to the right and the moderate republicans. Rockefeller, governor of New York, advocated domestic social welfare programs, expanding government and increasing taxes. Rockefeller had an unlimited bank account, which exerted great power and influence (Kalima). Though Rockefeller had no realistic chance of winning the nomination, he had enough support among moderates to

He set out to visit as many states as possible, probably in response to Nixon’s campaign to visit every state. He focused on 24 swing states but then focused even more on the seven largest states towards the end of the campaign. Kennedy’s broad message was that: Eisenhower’s term had been denied of new ideas, the nation had been stationery and the administration did little to nothing to govern through the crisis. This resulted in Kennedy’s catch phrase, “lets get American moving again.” This proved to be an effective strategy as it forced Nixon to defend the policies of Eisenhower’s administration against Kennedy’s acquisitions. Thus, voters began to see that Nixon represented the past and Kennedy the future. Perhaps the most unique aspect of Kennedy’s campaign strategy was his strong organization. It was the first modern campaign organization using modern tools such as air travel and television. The organization incorporated advisors, pollsters, people who were experts at generating huge crowds for appearances and then getting the events on news. Most of the South was left to Johnson, which proved useful in getting most southern political leaders behind the Kennedy campaign and played well with the southern strategy. It proved successful in counteracting Deep South fear about civil rights and overcame the frustration of extreme segregationists. (Kennedy V. Nixon,