Topic Marketing in Retail Analysis of article 1 Article: Rocket Science Retailing Article Link : http://hbswk.hbs.edu/item/rocket-science-retailing Authors Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland Methodology a survey on 32 retail companies focusing on areas critical to rocket science retailing: forecasting; supply chain speed; inventory planning; and gathering accurate, available data Objective Retailers need to take advantage of data for a new kind of retailing, one that combines the instinct & intuition of traditional systems with the prowess of information technology. Key Findings 1 Forecast based on early sales: Early product sales help to predict the sales of the products and can be used to effectively despite proven